With the arrival of social media, we have seen extraordinary changes to every aspect of life. Revolutions that topple governments are literally springing up overnight on Twitter. Occupy Wall Street people connecting on Facebook are responsible for a global protest on a massive scale. The true potential of social media is just beginning to show us what it’s capable of.
So with our generation raised on social media as a part of life, it is crucial that we learn to utilize it to the fullest potential possible. For instance, I remember thinking Facebook was a great tool for self-promotion, but after reading Dale Carnegie’s How to Win Friends & Influence People in the Digital Age, I have since learned it is a far more powerful medium when used primarily for social engagement.
The best way to engage people through social media is by committing to posting a minimum of five times a day in which you ask others questions or their opinions. Rather than the usual nonsense, share motivational quotes and articles on your pages that inspire people. Better yet, share an article that you wrote!
Also look into starting a blog to network with people who share your interests. Create and take part in a community online by offering unique content of value that benefits a niche audience. Build a following and use these new connections to network and attend conferences that interest you. Reach out to famous people or business leaders who inspire you and begin to follow and like their pages too. Begin building your life around an industry or movement you’re passionate about, and you’ll find that new opportunities will pop up which you may have never known even existed.
This piece was written for Eruptin.com and is the third-part in a four-part series.
Anthony Chiaravallo is a social entrepreneur, philosopher, musician and soul surfer. He is Founder and Chief Creative Officer of the Conscious Connection digital magazine for 21st century cultural creatives and has been published in the Wall Street Journal, USA Today and Washington Post discussing topics ranging from Global Sustainability to Music Education. By day, he works as a Marketing Consultant for some of the world’s largest and most well recognized brands and is also a featured contributor for several business marketing blogs. He can be reached at AChiaravallo@gmail.com.
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